Sunday, September 25, 2016

On the Soapbox: Blackout for AP when attractions open?

Recently the Disney Fan community went beserk as news hit that Disney is thinking a new way to take advantage of their loyal Annual Passholders again. This time it's not by creating more tiers or increasing the price of the already steep cost of the Annual Pass. Disney began surveying guests at the parks asking how they would feel if Disney Parks Annual Passholders were given a 2 month black out period when new attractions and lands opened.
Of course this came to the shock to the Annual Passholders. I understand that Disney knows that when new attractions and themed lands open they see a huge uptick in attendance but this honestly just seems like a new way to take for granted their loyal Passholders. For years the Disney Parks relied on the APs and local park goers to keep the parks  attendance in the off season but the parks have become incredibly popular. As any AP or Disney fan knows, there really is not an off season anymore. While the parks now enjoy high park attendance year long, Disney now regrets having the Annual Passholder. Disney has begun to see an AP as a guest who frequents the parks and doesn't buy merchandise or dine. Just like allowing guests access to Fastpass for free, Disney regrets having the Passholders.
With Annual Passes costing over a $1,000, are they really worth the price if you get random blackout dates?